While Chinese consumers tend to cut costs on luxury products due to lower consumption, one of our partners in China, Alfilo Brands, continues to inspire consumers and empower FMCG brands in China with refreshing licensing incentives.
From April 1st to June 30th, a new LBE “Egyptian Adventure Pop-up Store” will be held at 3F, Phoenix Garden, Suzhou Center Mall.
This location-based event is a collaboration between The British Museum and HelloKitty, two beloved IPs in China, managed by Alfilo Brands. Suzhou Center Mall is the first stop of this series of events in East China.
As a licensee to The British Museum, The National Gallery in London, The Met, MFA Boston and BBC Earth, we continue to provide our brand partners with the endless potential of our museum partners’ IPs.
Want to know more? You can read the original introduction in Mandarin.
