「New Exhibition launched in Shanghai with success」
A Dialogue with the World: Exhibition Series of Arts and Cultural Relics – Botticelli to Vogh, Masterpieces from The National Gallery, London is recently opened in Shanghai Museum assisted by Alfilo Brands. This event is open to general public from 17, Jan to 7, May 2023.
Since the news about this event is released, visitors in Shanghai have shown great interest and enthusiasm. Over 40,000 early bird tickets were sold out in minutes on the day of presale on 1 Dec, 2022.
In addition to this exhibition, Alfilo Brands also lunched the NG Treasures: Masters-Reborn – An Immersive Digital Experience in Shanghai Museum L4. As the mini additional exhibition to the artworks, with special light effects and immersive experience, visitors are able to visit 2 exhibitions at the same time. Digital Collectibles and merchandises are also exhibited and sold at the venue.
2023 marks the 70th anniversary of Shanghai Museum. This exhibition is highly valued by both museums. It took over 2 years to prepare and set up this event in China, overseas. With the reopening of Chinese society, this event has been on everybody’s lips as a cultural phenomenon.
Since 2017, Alfilo Brands has been the exclusive licensing partner of The National Gallery in Greater China Region. In the course of last 5 years, Alfilo Brands has been successfully exploring the IP’s in the field of product, brand licensing, location based events, etc and created many memorable campaigns such as KFC High Tea experience, Miss Sixty Collab, JEJO makeup collab, LOOK eye apparel collections and so on.
In late 2021, as soon as The National Gallery started touring, Alfilo Brands actively assisted and helped launch this event in China. In the mean time, Alfilo Brands has expanded its services from licensing partner to full-stack licensing & event service provider. As the licensing partner of the NG and the trusted partner of commercial collaboration between western IP’s and eastern clients, Alfilo Brands plays an important role in commercial exhibition business development, products wholesales & retail, digital collectables development, immersive experience curation, etc.
Alfilo Brands knows Chinese audience, especially the younger generations. They are longing for good content in the post-pandemic era. As this event being a success, it further assures the western IP partners and Chinese clients the possibilities of collaborations and its commercial and cultural values. With such events, Alfilo Brands further launched new merchandise in China market.
